The objective of this project was to come up with an airline company that is unique to mainstream companies and develop a brand for it. The mission statement goes like this: provide affordable, dependable, convenient, predictable, flexible, and free-of-commitment air transportation between the major metropolitan cities across the United States.
The logo is inspired by the United States map where the lines of the logo are tracing the major metropolitan cities. Surprisingly, tracing those cities created a shape that looked like a bird.
